strategy-led creative in the real world.
A selection of work across brand strategy, content, campaigns, photography and digital — delivered across healthcare, tourism, wellness and lifestyle brands.
the webdoctor.ie
rebrand.
Webdoctor.ie / Medihive — 2021–2025
Co-led the full Webdoctor.ie rebrand — owning website messaging, copy development and brand communications for a clearer, more accessible digital experience. The work focused on making a complex, regulated healthcare proposition feel human, trustworthy and easy to navigate.
Recognised with two Spider Awards: Best Digital Brand and Best Collaboration.
shaping how brands
present themselves.
Medihive — 2021–2025
medihive rebrand & digital overhaul
Supported the full Medihive rebrand — overseeing brand alignment, working with an external team on website design, messaging, and content to strengthen clarity, consistency and brand positioning across all digital touchpoints. Managed a multi-brand portfolio spanning B2B, B2C and corporate healthcare.
Various clients — 2015–present
brand strategy & identity for small businesses
End-to-end brand strategy, voice development and digital identity work for small businesses and independent clients across wellness, lifestyle and local enterprise — developing cohesive brand identities that connect storytelling, design and performance.
“the gap isn’t talent or ambition. it’s marketing support — and that’s exactly what we provide.”
campaigns that drive
real commercial results.
Webdoctor.ie / Medihive — 2021–2025
promotional email campaign series
Planned, wrote and managed promotional email campaigns tied to four newly launched healthcare services — generating €20K+ in revenue and maintaining open rates consistently at 35–45%, well above industry benchmarks.
Visit Waterford — 2026–present
destination marketing & campaign content
B2B and B2C email content, promotional campaign materials and SEO-led website copy for Waterford’s tourism brand — including all seven 3-day itineraries for the Find Your Wild campaign, translating destination strategy into inspiring visitor content.
words that connect
and convert.
Visit Waterford — 2026
find your wild — all seven itineraries
Wrote all seven 3-day itineraries for the Find Your Wild campaign — destination storytelling across Waterford city, coast and county, designed to inspire and convert visitors across digital channels.
ORH Marketing — 2020–2021
wellness & health brand content
Research-led long-form content for wellness, skincare, supplement and health brands — balancing commercial storytelling with evidence-based communication. Set and maintained editorial standards across a team of four writers.
The Planet Calls — 2020–present
published sustainability & climate writing
Published sustainability and climate-focused editorial — including ‘5 Tiny Ways to Save the Planet’, ‘Will sustainable products become the norm?’ and ’10 Climate Activists That Are Changing The World.’ Research-led storytelling for broad audiences.
content built to
perform online.
Webdoctor.ie / Medihive — 2021–2025
SEO content strategy & website rewrites
Improved search visibility across key service pages through SEO-led content optimisation, strategic website rewrites and ongoing content governance — partnering with SEO specialists and product teams to align content with commercial goals.
Visit Waterford — 2026–present
WordPress website content & digital publishing
Ongoing website content management across WordPress — including landing pages, event listings, long-form editorial and SEO-conscious copy supporting tourism campaigns, member visibility and visitor engagement.
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