about — cúpla creative marketing

— who we are

the marketing team small businesses actually need

cúpla was founded on a simple belief. Small businesses have brilliant stories to tell. They just don’t always have the resources to tell them. That’s where we come in.

our mission

close the gap between
small businesses and great marketing.

Most small businesses don’t need a full-time marketing team. They need the right people, for the right work, at the right time. That’s exactly what cúpla is. Senior-level strategy and creative production, structured around how small businesses actually operate.

cúpla exists to change that. We bring senior-level marketing strategy and creative production to small businesses, start-ups, and growing teams — structured as a flexible, affordable external team rather than an expensive in-house hire.

We don’t just deliver work and move on. We get to your know you and your business, learn your brand, and show up consistently. Month after month, the same team, fully invested.

€20k+

generated for a single client from one email campaign series — with open rates running at 35–45%

2×

Spider Award winner — Best Digital Brand and Best Collaboration for the Webdoctor.ie rebrand

10+

years of senior marketing experience across healthcare, SaaS, tourism, wellness and lifestyle

15+

years of visual production — brand, commercial, drone and content

the story

why we started
cúpla.

cúpla (the Irish word for twin) was founded by twin sisters Breffni and Aoife, who spent years watching small businesses struggle to get the visibility they deserved online. Not for lack of effort or talent; just not having the right support at the right time.

Breffni spent over a decade in marketing across in-house, agency, and freelance roles, working with some of Ireland’s most recognised brands. Aoife spent the same time building a visual portfolio that speaks for itself. Together, they cover everything a brand needs.

They founded cúpla because they’d watched it happen too many times. Brilliant small businesses and independent makers closing their doors. Not because their work wasn’t good enough, but because they couldn’t compete with the budgets, the teams, and the online presence that bigger players take for granted.Small businesses and artists are the backbone of communities like Waterford, and around Ireland. They shape the culture, they support our local economy, they bring the places we call home to life. cúpla exists to support them. To take marketing off their plate so they can focus on what they actually do best.

The name says it all. Two perspectives, one shared vision. A quiet nod to the Irish roots that shape how they work: direct, warm, genuinely invested, and never pretentious about it.

“we’d sit across from business owners who were brilliant at what they did and completely overwhelmed by everything else. that’s the gap we built cúpla to fill.”

— breffni, co-founder

“the businesses we work with aren’t just clients. they’re people who’ve put everything into something they love. that deserves to be seen.”

— aoife, co-founder

“we chose cúpla because it’s exactly what we are. two people, two skillsets, one vision. it felt honest.”

— on the name

the founders

the people behind
every project.

cúpla is founder-led. When you work with us, you work directly with the people who built the agency. The same faces, the same voices, fully invested in your business from day one.

co-founder · marketing director

breffni.

Breffni is a senior brand, content and marketing strategist with over a decade of experience across healthcare, SaaS, tourism, food, wellness and lifestyle. She started her career working with small businesses through freelance and agency work. That’s where she fell in love with marketing that actually means something.

She moved into corporate in-house roles and built an impressive track record. She co-led the Webdoctor.ie rebrand, recognised with two Spider Awards — Best Digital Brand and Best Collaboration. She’s a published writer, with work appearing across sustainability and lifestyle publications.

But the corporate world, for all it gave her, wasn’t where she wanted to stay. When she was made redundant immediately after maternity leave, she took the time to ask herself what she actually wanted to build. The answer kept coming back to the same thing: small businesses. The ones run by people who care deeply about what they do, who work all hours, who are brilliant at their craft but stretched thin trying to do everything else on top of it.

Breffni understands that world from the inside. She knows what it’s like to juggle everything, to worry about metrics while managing a hundred other priorities, to need support that works around real life rather than a 9–5. She built cúpla to be that support; to take marketing off small business owners’ plates entirely, or to help them build the confidence and skills to handle it themselves.

brand strategy copywriting SEO content email marketing content strategy campaign management social media

co-founder · creative director

aoife.

Aoife is a videographer and photographer with 15+ years of experience across brand, commercial and content production. She’s worked with a range of brands across Ireland, bringing a sharp creative eye and a genuine understanding of what makes visual content actually perform.

With a full professional kit including multiple cameras and drones, she produces imagery that looks premium and gets results. Whether it’s a food shoot, a brand story, a product launch or aerial footage, Aoife brings the same care and attention to every brief.

She’s always been drawn to the authentic over the overly polished. Imagery that feels real, connects emotionally and stops the scroll rather than blending into it. For small businesses especially, that kind of visual honesty can be the difference between being noticed and being overlooked.

Based in the Nire Valley, Co. Waterford with her partner and their dog, Aoife spends most of her time outside work hiking, wild camping and learning bushcraft. That connection to the natural world quietly informs everything she shoots — an eye for light, texture and the kind of beauty that doesn’t need to be manufactured.

brand photography videography drone footage UGC content product photography photo styling

what we believe

the values that shape
how we work.

genuinely invested

We treat every client’s business like it’s our own. Your goals become our goals, your wins feel like ours. We’re not here to clock hours — we’re here to make a real difference.

honest, always

We’ll tell you what we think, even when it’s not what you want to hear. We’d rather give you honest advice that serves your business than tell you what sounds good.

strategy before tactics

We never pick up a pen or a camera without understanding why. Good marketing starts with thinking — and we bring that thinking to every single brief.

human first

We work with real people running real businesses. We keep communication clear, timelines realistic, and the process as easy as possible. No jargon, no drama.

results matter

Creative work that doesn’t perform isn’t doing its job. We build everything around outcomes — not aesthetics alone, but real, measurable impact for your business.

flexible by nature

We understand that small businesses don’t run 9–5 and neither do we. We work around you, adapt as things change, and never make you feel like a number on a spreadsheet.

40+

clients
served

star rated,
every time

brands managed
in-house

industries,
one agency

working with cúpla felt like finally having a marketing team that genuinely understood our business — and cared about it as much as we do.

— small business owner, ireland

sound like the kind of team
you want in your corner?

We’d love to hear about your business. First conversation is always free — no pitch, no pressure.

get in touch see our services →